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ADT’s new $25m mPERS partnership to also enhance lead generation

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Wednesday, May 14, 2014

ADT has invested $25 million in a new partnership with Life360, a provider of location-based services and family networking technology that has more than 33 million customers, ADT announced this week.

Readers ponder effects of ADT small business strategy

Most readers say tailoring solutions to specific verticals is the way to go
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05/07/2014

YARMOUTH, Maine—When it comes to commercial business, an overwhelming majority of readers—90 percent—says it’s best to provide security solutions that are distinct from security and automation packages offered for the home.

ADT to acquire Protectron for $500 million

Imperial Capital’s John Mack: Agreed upon deal is ‘far and away’ the largest deal for ADT as independent company
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04/30/2014

BOCA RATON, Fla.—In what will be its largest acquisition as an independent company, ADT has agreed to acquire Canada-based monitoring giant Protectron in a $500 million deal, giving the company another 400,000 customers north of the border.

Judge stays ADT’s second lawsuit against Vision Security

ADT ordered to first comply with previous settlement agreement it made with the door-knocking company in an earlier lawsuit over deceptive sales techniques
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04/30/2014

OREM, Utah and BOCA RATON, Fla.—A federal judge has put a 45-day hold on a second lawsuit that ADT had brought against Utah-based Vision Security over alleged deceptive sales practices. During that time, the two companies must follow a recent settlement agreement ADT worked out with Vision after ADT previously sued that door-knocking company on very similar charges.

Guardian hires another Devcon exec

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Wednesday, April 16, 2014

I wrote recently about Barry Bruce becoming Guardian Protection Services’ new senior VP of corporate sales.

ADT goes after small business

Orbegoso: Opportunity is significant; only 50 percent of small businesses have monitored security
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04/14/2014

BOCA RATON, Fla.—ADT is going after small business with targeted offerings for specific vertical markets, the first of which it launched on April 10.

Survey: Small retailers feeling insecure

Video surveillance and other solutions would allay fears, they say
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04/14/2014

BOCA RATON, Fla.—Small retailers aren’t feeling too physically secure these days.

ADT’s new CMO, VP of dealer sales newcomers to industry

But both Jerri DeVard and Jim Vogel say their varied backgrounds have prepared them for their new roles
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03/28/2014

BOCA RATON, Fla.—ADT went outside the security space to find its new chief marketing officer and its new vice president of dealer sales. Both new hires say they’ll put the skills they honed working in other industries to good use at ADT.

ADT Pulse a feature of 2014 HGTV smart home

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03/27/2014

BOCA RATON, Fla.—ADT on March 26 announced a renewed partnership with HGTV to showcase the latest innovations in home automation, monitored security, energy efficiency and smart home design throughout the 2014 HGTV Smart Home Giveaway.

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