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Brinks Home Security raises $43,000 for Mission 500 with annual 5K

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11/01/2019

DALLAS—Brinks Home Security hosted their fourth annual 5K benefiting Mission 500 on Saturday, Oct. 19 in Farmers Branch, Texas, raising $43,000 for Farmers Branch Elementary and Habitat of Humanity of Dallas.

The importance of customer satisfaction and how to increase it

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Wednesday, October 30, 2019

Yesterday’s J.D. Power 2019 Home Security Satisfaction Study that includes both professionally (pro) installed and DIY home security systems got me to thinking about the importance of customer satisfaction as it pertains to the security industry. 

The study, based on responses from 5,289 customers, fielded during July and August of 2019, measured customer satisfaction with home security based on the following: billing and payment; customer service; price; professional monitoring; purchase and installation; and quality of the system. 

In the pro installed category, Brinks Home Security ranked highest in customer satisfaction with a score of 858, followed by ADT, scoring 847. The DIY category ranked Ring Alarm highest, with a score of 904, while SimpliSafe was a close second, with a score of 900. 

Other key findings include: 

  • Desire to upgrade: the most common reason customers in pro and DIY install start shopping for a home security system. Pro install customers were spurred to act by special discounts and bundled packages; DIY install customers are motivated by peace-of-mind and protecting their property. 
  • Brand reputation and pricing: Pro install customers are mostly driven by brand reputation while DIY install customers lean more on price in their decision-making process. 
  • DIY install customers are more satisfied than pro install customers: DIYers are especially satisfied with pricing and are more likely to have additional security-related products beyond control panels, keypads, hubs and alarm sensors, such as video doorbells, exterior cameras and alarm sirens. It is critical to provide pricing options that meet customers’ needs and are easily understood by consumers.

In response to this study, I did some research, and while I think there will always be a part of the population who prefers DIY home security systems, there are three key actions home security professionals can take to retain customers, gain new ones and win-over some of the DIY segment of the industry.

Create extraordinary customer experiences. 

  • Each customer is unique, so it’s necessary to use different tactics to delight them. In other words, consumers want a customized experience. 
  • Treat each as a person, rather than a persona; work hard to understand how each customer feels; and appreciate their needs. 
  • Timeliness matters and most customers expect to find whatever they need — pricing, inventory, etc. — from a company in three clicks or less. To solve complex issues, most consumers expect to speak to one person.
  • Use multiple channels to engage with customers and potential customers including email, in-person, phone, online chat/live support, mobile apps, online portals, online knowledge bases, messenger apps, online forms, social media, text messaging, online communities and voice assistants. 

Be innovative.

  • Embrace and become “the expert” in new technologies so you can show savvy consumers you are up-to-date and teach other consumers who may be behind the curve. (Think artificial intelligence and machine learning). 
  • Connectivity is a major trend in security and offering consumers the opportunity to connect their devices — security systems, smart speakers, fitness trackers, smart thermostats, and more — is key. 

Trust is super important. 

  • Honesty is the best policy when earning customer trust. Through the eyes of a consumer, security, reliability, transparency, ethics and authenticity all equal trust.
  • Make sure strong security controls are in play to protect customer data. 
  • Show consumers that their data is being used legitimately.

 

Here’s a few other resources to help you, the pro installer, increase customer satisfaction: 

 

Brinks Home Security teaming with Mission 500 for annual 5K

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Wednesday, October 2, 2019

Brinks Home Security is teaming with Mission 500 for the company’s fourth annual Brinks Home Security 5K on Saturday, Oct.19, 2019, in Farmers Branch, Texas. Proceeds from this year’s event will benefit children attending Farmers Branch Elementary, Habitat for Humanity Dallas, and children living in poverty across the United States.

Last year’s Brinks Home Security 5K raised more than $52,000 and benefitted children at Farmers Branch Elementary, in addition to helping families displaced by the Northern California fires, and students attending a Title One School in Boynton Beach, FL. In addition, Brinks was named the Primary Sponsor of the Lighthouse Program, which benefits Title One Schools in Houston, Texas.

In speaking with Brinks Home Security President and Chief Executive Officer, Jeff Gardner, for my article on Mission 500 earlier this year, he told me that he first heard of Mission 500 at ISC West when he participated in the Security 5K/2K and became inspired by what the organization was doing to help children and families in need.

“When I heard about Mission 500, and what George Fletcher and others there were trying to do to unite the industry around a single effort, I decided to get really involved as the CEO of one of the national security players,” Gardner told SSN. “I wanted to do something similar, in addition to the Security 5K and to really try to assist George and Mission 500. Helping families and children in need is something that has always been important to me. So starting a Brinks Home Security 5K was something that we needed to do and that we have really benefitted from as a company."

Tom Nolan, Director of Strategic Partnerships for Mission 500, said that Brinks Home Security continues to step up to plate in support of Mission 500.

 “Our ability to help children and families in need would not be possible without annual events such as the Brinks Home Security 5K,” Nolan said. “Proceeds from this event have made a positive difference in many lives, and we are proud to work with Brinks Home Security again this year.”

The race is open to people of all ages. Participants can register now and see more information here. Registration is only $30 until Sept. 29, then $35 afterward. Cash prizes and trophies are planned for the top finishers in several categories.

Mission 500, a nonprofit charitable organization that works closely with the security industry to serve the needs of children and communities in crisis, is once again partnering with Brinks Home Security for this year’s event. Corporate sponsorships are available at the Platinum, Gold and Silver levels, and in-kind sponsorships (product donations) are also encouraged. Sponsor benefits include a table at the event, company logo on event marketing materials, verbal recognition, and the opportunity to increase the sponsor’s profile within the local community.

For more information on Mission 500 or on how to become involved in supporting Mission 500, contact Tom Nolan at tnolan@mission500.org, or call 631.219.8728.
 

American Defense Systems acquires Point Security

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07/24/2019

DALLAS—Today American Defense Systems announced the acquisition of Point Security, a fellow Brinks Home Security Authorized Dealer in Austin, Texas.

All for one, one for all

Security industry comes together under the Mission 500 flag
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03/25/2019

YARMOUTH, Maine—As an avid runner and someone who has always tried to give back through charitable events, Brinks Home Security President and Chief Executive Officer, Jeff Gardner, loved the idea of participating in the Mission 500 Security 5K in Las Vegas when he first heard of the event from an employee at the company several years ago.

Brinks Home Security teams with Mission 500 for annual 5K

 - 
Wednesday, October 3, 2018

Brinks Home Security is teaming with Mission 500 for the company’s third annual Brinks Home Security 5K on Saturday, Oct. 13, 2018, in Farmers Branch, Texas. Desiree Linden, the fastest woman in the 2018 Boston Marathon, will join the event as a special guest. Organizers are hoping to top last year’s total of more than $35,000 to support children and communities in need throughout North Texas including those affected by Hurricane Florence.

For those who can’t attend the event, there is an option to sign up as a “virtual runner” with all proceeds to benefit Mission 500, a nonprofit organization that works closely with the security industry to serve the needs of children and communities in crisis.

“We’re proud that the Brinks Home Security 5K is becoming a signature event each fall,” Jeff Gardner, Brinks Home Security president and CEO said in the announcement. “We are especially excited that Des Linden will be running in this year’s race to help us make an impact in our community.”

The race is open to people of all ages. Participants can register now and find more information at brinkshomesecurity5k.com. Registration is $35 and cash prizes and trophies are planned for the top finishers in several categories.

Mission 500 is once again partnering with Brinks Home Security for this year’s event. Corporate sponsorships are available at the Platinum, Gold and Silver levels, and in-kind sponsorships (product donations) are also encouraged. Sponsor benefits include a table at the event, company logo on event marketing materials, verbal recognition, and the opportunity to increase the sponsor’s profile within the local community.

Corporate sponsors include Alarm.com and Cyber Group (Platinum); CDE Tech Solutions (Gold); KMPG, MFB Business Solutions, Northern Lights Direct, and USI Southwest (Silver); and SMB Suite (Bronze). In Kind sponsors include Alpha Graphics and Three Nations Brewery.

For more information on Mission 500 or on how to become involved in supporting Mission 500, contact Jeff Eichenlaub at jeichenlaub@mission500.org, or call 631-219-8728.

MONI to become BRINKS Home Security

Company will be BRINKS at ISC West
 - 
02/28/2018

DALLAS—MONI Smart Security recently announced an exclusive, long-term trademark licensing agreement with The Brink’s Company, bringing about a complete rebranding of MONI and LiveWatch to BRINKS Home Security.

New Guardian SVP to lead brand expansion efforts

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01/08/2013

WARRENDALE, Pa.—Barry Bruce, recently hired as senior vice president at Guardian Protection Services, will be responsible for leading a multi-dimensional inside sales center at the company, according to a Guardian statement.

Provident hires new developer

SSN Staff  - 
08/22/2011

VANCOUVER, B.C.—Provident Security on Aug. 20 announced it has hired Bob Stevenson as lead developer.