Did you see Pro One yesterday?
01/11/2010
Did you see Pro One in the New York Times yesterday? If you looked closely at the full-page iPhone advertisement "New Year, New resolutions, New Apps," on the back page of the front section you did.
The ad featured 16 of the iPhone's coolest apps, and Protection One's free e-Secure app is one of them.
"Manage your Protection One home alarm system wirelessly from your iPhone. Turn your alarm on or off, receive text alerts, and more-even when you're away from the house," the ad reads with an arrow pointing to Pro One's icon.I assumed Pro One paid to have its app featured, but that's not the case. Bob McClarin, Pro One's director of marketing, told me that Apple chose Pro One's app to be featured in the ad. That's pretty cool, considering they've got a few gazillion apps to choose from. Oh, and for my dear readers who were NOT reading the Times yesterday (or any day). You're in luck today. Check your Wall Street Journal, I understand it's on the back page of today's front section.
As managing editor, Tess helps oversee editorial content and works on developing a rapport with industry leaders to report and write on industry news, concentrating on the fire and residential beats. She focuses on writing stories important to installers, integrators, manufacturers and distributors. Before joining Security Systems News in September 2010, Tess was a newspaper reporter in Maine for more than two decades. Most of that time, she worked for The Portland Press Herald/Maine Sunday Telegram, and also was an occasional stringer for The New York Times. Tess has a master’s degree in journalism from Columbia University and a master’s in linguistics from the University of Michigan. She lives in Maine with her husband and a demanding cat.
