Did you see Pro One yesterday?

iphonead1Did you see Pro One in the New York Times yesterday? If you looked closely at the full-page iPhone advertisement "New Year, New resolutions, New Apps," on the back page of the front section you did. The ad featured 16 of the iPhone's coolest apps, and Protection One's free e-Secure app is one of them.
"Manage your Protection One home alarm system wirelessly from your iPhone. Turn your alarm on or off, receive text alerts, and more-even when you're away from the house," the ad reads with an arrow pointing to Pro One's icon.
I assumed Pro One paid to have its app featured, but that's not the case. Bob McClarin, Pro One's director of marketing, told me that Apple chose Pro One's app to be featured in the ad. That's pretty cool, considering they've got a few gazillion apps to choose from. Oh, and for my dear readers who were NOT reading the Times yesterday (or any day). You're in luck today. Check your Wall Street Journal, I understand it's on the back page of today's front section.